It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion.
I started to see the misunderstanding of these roles when I was spending time browsing and sorting through job listings. It is not uncommon for sales jobs to be listed in the marketing jobs classifications and the same was true when it came to jobs that pertained to advertising.
I'm going to say it one more time, before getting into the details - they are not the same.
Let's take a look at the defining differences:
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Sales: The sales process is everything that you do to close the sale and get a signed agreement or contract. The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with the prospect or customer on a personal level rather than at a distance. Advertising and marketing lay the ground work to warm up the lead and prepare them for the close of the sale.
When you are looking to place job listings, be sure to list them in the right category and you will more than likely detour the chances of getting applicants that don't fit the requirements for the positions you are listing.
When it comes to the world of corporations and business structure look at the different roles and use them to help define how departments can work together with the other departments and the role that each department plays when supporting the others.
All three of these components are necessary when it comes to the success of a business, but having a deeper understanding of their purpose can help in organization and planning for that success.
For a greater understanding of the differences use the following resources:
Marketing vs. Advertising: What's the Difference?
Marketing vs. Sales: What's the Difference?
I started to see the misunderstanding of these roles when I was spending time browsing and sorting through job listings. It is not uncommon for sales jobs to be listed in the marketing jobs classifications and the same was true when it came to jobs that pertained to advertising.
I'm going to say it one more time, before getting into the details - they are not the same.
Let's take a look at the defining differences:
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Sales: The sales process is everything that you do to close the sale and get a signed agreement or contract. The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with the prospect or customer on a personal level rather than at a distance. Advertising and marketing lay the ground work to warm up the lead and prepare them for the close of the sale.
When you are looking to place job listings, be sure to list them in the right category and you will more than likely detour the chances of getting applicants that don't fit the requirements for the positions you are listing.
When it comes to the world of corporations and business structure look at the different roles and use them to help define how departments can work together with the other departments and the role that each department plays when supporting the others.
All three of these components are necessary when it comes to the success of a business, but having a deeper understanding of their purpose can help in organization and planning for that success.
For a greater understanding of the differences use the following resources:
Marketing vs. Advertising: What's the Difference?
Marketing vs. Sales: What's the Difference?
Content Marketing - Understand the Why and How
Sunday September 20, 2009
Are you using content to market your business?
Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and it's time to dig it out. It's true content is very important when it comes to marketing and I'm going to show you why.
I know that the majority of people hate to write and I have to be honest when we mention to clients that content is important they often look at us with a look that could kill. I understand, honest. We are all wearing different hats, we are all busy beyond belief and now I just added one more thing to you plate. I love to write, I know that's not everyone's passion - believe me I get it. However, with that being said I think when you understand the value in content you'll want to start writing immediately or at least outsource it so you can begin using content to market your business.
Content has the ability to leave a longer impression than any other type of marketing method. Do you know why?
If the content is relevant and valuable to the reader and it keeps their attention it's non-interrupted marketing. It means you have their attention, and they are listening.
Consider the last article you read that held you captive, more than likely if the content was doing its job you wanted to learn more about the writer. What company did they work for? What was their experience? Where could you find more information?
Can you think of an article that made you feel that way and think that way? If so, you were just sucked into content marketing.
Like all areas of marketing there is a strategy to effective content marketing and if you don't do it right you could fail miserable leaving consumers with a bad taste for you company in their mouth. Take a few moments and learn the why and how of content marketing, you'll be glad you did.
Sumber : http://marketing.about.com/
Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and it's time to dig it out. It's true content is very important when it comes to marketing and I'm going to show you why.
I know that the majority of people hate to write and I have to be honest when we mention to clients that content is important they often look at us with a look that could kill. I understand, honest. We are all wearing different hats, we are all busy beyond belief and now I just added one more thing to you plate. I love to write, I know that's not everyone's passion - believe me I get it. However, with that being said I think when you understand the value in content you'll want to start writing immediately or at least outsource it so you can begin using content to market your business.
Content has the ability to leave a longer impression than any other type of marketing method. Do you know why?
If the content is relevant and valuable to the reader and it keeps their attention it's non-interrupted marketing. It means you have their attention, and they are listening.
Consider the last article you read that held you captive, more than likely if the content was doing its job you wanted to learn more about the writer. What company did they work for? What was their experience? Where could you find more information?
Can you think of an article that made you feel that way and think that way? If so, you were just sucked into content marketing.
Like all areas of marketing there is a strategy to effective content marketing and if you don't do it right you could fail miserable leaving consumers with a bad taste for you company in their mouth. Take a few moments and learn the why and how of content marketing, you'll be glad you did.
Sumber : http://marketing.about.com/
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