Here are some suggested topics you can tailor into your plan:
- A Vision Statement: This will be a concise outline of your business purpose and goals.
- The People: By far, the most important ingredient for your success will be yourself. Focus on how your prior experiences will be applicable to your new business. Prepare a résumé of yourself and one for each person who will be involved with you in starting the business. Be factual and avoid hype. This part of your Business Plan will be read very carefully by those with whom you will be having relationships, including lenders, investors and vendors. Templates for preparing résumés are available in your library, Kinko's, bookstores and the Internet under "résumés."
- Your Business Profile: Define and describe your intended business and exactly how you plan to go about it. Try to stay focused on the specialized market you intend to serve.
- Economic Assessment: Provide a complete assessment of the economic environment in which your business will become a part. Explain how your business will be appropriate for the regulatory agencies and demographics with which you will be dealing. If appropriate, provide demographic studies and traffic flow data normally available from local planning departments.
Cash flow assessment: Include a one-year cash flow that will incorporate your capital requirements (covered in Session 8). Include your assessment of what could go wrong and how you would plan to handle problems.
- Include your marketing plan and expansion plans.
- Refer to helpful government Web sites such as the Small Business Administration. See "Resources" on the home page of this Web site.
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